These are called coeds and conventions.
Codes:
A code is like a really firm rule that is almost never broken there can be: Character Codes, Plot Codes, Structural Codes, Cultural Codes, Production Codes
Conventions:
Conventions are habits or long accepted ways of doing things these can change a lot as a genre develops but if you change to many or too quickly the audience may not understand what you are doing.
What are the purposes of title sequences:
- To introduce the programme.
- Tells us the genre/sub-genre of the show.
- Tells us location/setting.
- Tells us information about the characters.
- It's a warning that the shows about to start.
- It gives the show a recognisable identity.
- It can give the information about the tone/style/pace.
- Tells us the period of time the show is set in.
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